Martin Miller’s Gin embraces festival season
Summer 2014 has been a busy one for the Martin Miller’s Gin team. Our bars were constantly on the move travelling all over the UK to various summer events, the biggest of which were the Wilderness Festival and Jamie Oliver’s Big Feastival in Oxfordshire.
Our team provided festival goers with much needed thirst-quenching gin and tonics served with delicious Fever Tree tonic water. In keeping with our Romance and Adventure marketing campaign, we encouraged people to be more adventurous with the classic gin and tonic, serving up our signature garnishes of Strawberry and Black Pepper, Grapefruit and Basil, Chilli and Coriander, Blackberry and Ginger and Melon and Mint. With the selection being wide and varied, our marketing team has developed an iPad App that acts as a G&T profiler. The user is asked a series of questions which leads to a decision being made for them as to what garnish to select. Fantastic fun, and really drove people out of their comfort zone and away from the traditional lemon slice often given by default in many bars and restaurants across the UK.
Our combinations went down a storm accompanied with the atmospheric energy of the festivals and the great music and (usually) sunny weather! Follow us on Twitter and Facebook to keep updated on where our Romance and Adventure bar will be next.