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From Madness

Our story

There was a time, before 1999, when ordering a gin & tonic was outrageous and contrary to good taste. It was, after another tepid and poorly served G&T when Martin Miller and his two friends decided to shake up the gin world…

The gin renaissance

“I’m going to make my own gin. A gin made from the heart where time and money won’t be an object. We’ll find England’s best distiller, source the finest botanicals and most importantly, we’ll go for the purest water, wherever it is.” said Martin Miller.
“You’re mad”, replied his friends, “Let’s do it.”

The man behind the gin

Inventor of his eponymous gin, Martin Miller was also a visionary, iconoclast, entrepreneur and connoisseur of the finest things in life.

England distilled, Iceland chilled

A marriage of convenience and good taste where English expertise and Icelandic purity bring together the best of both worlds.

The finest botanicals

Martin Miller believed in a well-chosen, balanced cast of the finest botanicals selected on a quality first basis, wherever they were to be found, not on regional provenance.

Unconventional distillation

We challenge tradition by distilling separately the very best citrus and earthy botanicals and retaining only the heart of those two distillates. This way, we obtain a more balanced and smooth taste.

The purest Icelandic water

Blending the final distillate with a water like no other. So pure, it does not require any processing or demineralization, giving the brand its famous soft bouquet and mouthfeel.

To Genius

Our gins

Martin Miller’s Gin is widely recognized as the world’s first ‘super premium’ gin. It has consistently won more awards for excellence in the world’s leading spirit competitions than any other gin in the last 15 years.


Unconventional English Distillation of the finest botanicals, blended with the purest Icelandic water. Is it Madness or Genius?


Supporting innovation and mixologists with an intense flavoursome gin at a precise higher craft strength. Is it Madness or Genius?

9 Moons

Ageing English distilled gin in French oak barrels in the cool and dry Icelandic climate. Is it Madness or Genius?


Complementing award-winning gin with ingredients full of icelandic and english summers. Is it madness or genius?


Adding flavours of English and Icelandic winters to an award-winning gin. Is it Madness or Genius?